A long read, but worth it... maybe contradict with famous phrase in economic “there's no such thing as a free lunch”; which IMHO is still valid today…. tapi still a good article to read... berikut excerpt kpd yg tak sempat baca the full article:
...The freebies helped to sell those products, but the tactic helped Gillette even more. By giving away the razors, which were useless by themselves, he was creating demand for disposable blades. A few billion blades later, this business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets.
Thanks to Gillette, the idea that you can make money by giving something away is no longer radical.
Thanks to Google, we now have a handy way to convert from reputation (PageRank) to attention (traffic) to money (ads)....
p/s: article ni excerpt dari buku FREE, a future book by Chris Anderson
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